They’ve been around forever but it feels like a fresh start for Emarosa on their new album, Peach Club. They’ve traded in a lot of indie/organic guitar sounds for synth-heavy production that’s one part influenced by 90’s pop, and the other part influenced by mainstream alt-pop like The 1975. The result is an album that’s a lot of fun to listen to.
First up, there’s a reason why Emarosa has been around so long. It’s because they’re a good band. ER White has consistently formed the foundation of some great songs over the years, no matter what the supporting cast has been around him. And since Bradley Walden joined the band in 2014, he’s consistently steered the ship of the group on-point too. With Peach Club, they’re both doing some different things. The songs are bass-driven, and the guitars are accenting the bass or the synths of the songs. As for Walden, the melodies that he’s singing on this record are all great, but he takes them and he adds something special to them. His range is solid, and his voice has a lot of personality. On their last release, 131 - the new direction was there, but it wasn’t as prominent. There were still a few elements in the band’s sound that linked themselves to their roots. With Peach Club, that’s not necessarily the case. There are horns on the opening track “Giving Up” – ten years ago, I’m not sure I could have ever predicted that Emarosa would do anything close to that.
Emarosa’s Peach Club starts out strong, has a bit of a dip in the middle, but then finishes just as strong as it starts out. Emarosa is a completely different band than they were a decade ago, and that’s for the better.