Judah & the Lion’s “Let Go” Chosen as ESPN’s New College Football Anthem for 2019-20 Season
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ESPN has announced that Cletus the Van/Caroline recording artist Judah & the Lion will provide the musical backdrop for the 2019-20 College Football Season.
ESPN has announced that Cletus the Van/Caroline recording artist Judah & the Lion will provide the musical backdrop for the 2019-20 College Football Season. The newest single from the band – “Let Go” – will serve as the anthem for ESPN’s coverage of College Football’s 150th season, which kicks off on August 24. This marks the fifth year ESPN has collaborated with Universal Music Group. Once again, music from the labels’ biggest artists will be incorporated into ESPN college football programming, promotion and games throughout the season.
“College football is back. For fans, teams and players, it is about letting it all go for the wild ride of the season,” said Emeka Ofodile, ESPN vice president of marketing. “Judah & the Lion and their single ‘Let Go’ captures that emotion and story to a ‘T’. We can’t wait for college football to start.”
Said Brian Nolan, Senior Vice President, Capitol Music Group, “We are thrilled to partner with ESPN for the upcoming college football season. Music plays such a prominent role within the landscape of the college football experience and Judah & the Lion have delivered an instant classic anthem with ‘Let Go.’”
Added Judah Akers, Judah & the Lion, “From the time we were five years old, my big brother and I would wake up every morning before school just to watch ESPN. Growing up big college football fans and tailgating at every Tennessee home game, it’s been a huge part of my family’s culture as long as I can remember. It’s simply unreal to have ESPN partner with us on our new song ‘Let Go.’”
“Let Go” was officially released yesterday and accompanied by an ESPN-produced college football hype video, marking the track’s world debut and ushering in a new college football season on ESPN.