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Nine Inch Nails’ concept album “Year Zero” is a monumental effort by Trent Reznor. His passion in the material is on every track on this album in his lyrics, in his music, and in its industrial precision. What’s the concept of the album? It’s the end of the world of course. That’s not what the title, means, but it is what the album’s all about. I’m not going to dive in to the subject matter of the album, or the genius marketing plan behind it, but for all of that you can go here- http://www.echoingthesound.org/phpbbx/viewtopic.php?t=20265 It’s hard to review an album like this because it’s so much more than music. The marketing campaign coincides with the music to tell a story about the future, a future that could be similar to what we’ll be facing if we don’t change our ways. The music does the job… it’s soft and gentle when the story has it’s emotional moments. It’s big and angry at the points of the story when something dramatic is happening. Consistent throughout is how good the music is, industrial and otherwise. Another constant is it’s roughness. Even for Reznor, this is extremely rough around the edges because he recorded it on a laptop during a tour. This could very well be the best concept album ever. It’s definitely the best concept album to come out in our time. Reznor’s message in this music is a message that needed to be said. Even if you’re not into industrial rock get this CD go to http://www.echoingthesound.org/phpbbx/viewtopic.php?t=20265 this site, crack open the booklet and read the lyrics. The music is captivating the marketing campaign and the online stuff that goes along with it is interesting to say the least. While the public’s reaction hasn’t been what Reznor wanted so far, this album goes down in history and adds further to the legacy and lasting impact of Reznor’s music.