Don't Kill The Magic
Isolate and Medicate
A band name is such a fickle thing but you really can’t undersell its importance in the long-run success of a band. Bands can call their band what they want, or they can say that they ‘want the music to be remembered, not the name.’ But we’ve seen name changes too much to not think they’re important. A name is crucial in the long-term marketing of your band, that’s why Norglen’s name change to The Alumni is a smart move for the band. Not only does the new material on this EP sound different from the old music and warrant a name change, but The Alumni is about a billion more times marketable than Norglen. So name change issues out of the way, the new EP from The Alumni is something you need to pay attention to. Produced by Jim Wirt, Andrew Doll and the rest of the guys have four great songs here that are a solid teaser to an upcoming album release in 2011. All of these songs have a more refined yet retro approach to them that sounds great. It’s pop music; don’t be fooled into thinking that it’s not. But its pop music with a Motown influence. That influence coupled with the unique voice of Doll and these four songs are all fun to listen to. Some are more enjoyable than others. No Order”, “I Should Have Known and “Roads” are all great tracks. “Detroit” is also a good song, but for whatever reason it doesn’t stand out as the rest of the songs on the EP. The Alumni’s teaming with Jim Wirt proves to be a smart one, these four songs are excellent songs and we can’t wait to hear the full album.