When New Medicine made their debut, they were praised as the future of mainstream rock. Four years later with a successful record cycle under their belts, not much has changed. It's not fair to treat them like the rookies they were in 2009, but it's also not exactly fair to treat them like a long-time act that's reached the pinnacle of what they can do. New Medicine is still very much the future of active and mainstream rock and they will prove it by the time they're promotion cycle for their sophomore album Breaking The Model is through. Alternative Addiction recently got to sit down and chat with New Medicine frontman Jake Scherer about the transition from their last record to their new album.
"We put out that last record in 2010 but we started to tour on it before it came out. We put the first single out and did well, it kind of crawled along, but it didn't catch too much attention," said Scherer. "Then, almost like 2 years from the release, the actual song, 'Race You To The Bottom' went to radio and it kind of blew up for us. That was the song that catapulted us to another level. That happened two years into the cycle. You don't see that at all now. You didn't see it very much then either. So after that took off we spent another year on the road promoting the single. We toured on that first record from 2009 to the end of 2012. We played 345 shows on that cycle. It was amazing.
"In 2013 we kind of took things easy and we took the time to do a new record. We made some business changes too, getting off of the major label, which is something we really wanted to do. That's why we made this record, that's why it's called Breaking The Model. We wanted to do our own thing. We wanted to make the music for us and our fans. We didn't want anything watered down, we didn't want a filter… we just wanted what we wanted and we didn't want to compromise on that."
Breaking the Model really is an uncompromising album from New Medicine. That's what they specialized in with their last record too. The music's not the straight-across mainstream rock that we've seen other bands make in the past few years - it's charged with issues and emotion. It worked with the last album, and it looks to be working with this new record based on what the band has on their touring docket through the end of 2014.
"Right now we're about to head out on tour for Uproar," said an excited Scherer. "We're just getting ready for that. We also have some radio shows we're doing in a month or so. Then, after this is done we have a big tour coming up in November and December with Halestorm. They're old friends of ours and we're really excited about that. With Uproar, that's like summer camp. We did the first one and that was a trip. There were a lot of massive bands on that tour. The crew that runs it now has a lot of the same guys so we're looking forward to catching up with them. Both of those tours are going to be epic.
You can check out the new album from New Medicine, Breaking The Model now.