In the music industry there’s competition everywhere. You’re constantly competing with other bands for attention, especially when you are a new band trying to rise through the ranks to popularity. When you’re a songwriter, you’re constantly competing with other writers to come up with the perfect song so that your piece of music will be picked up instead of someone else’s. Stacy Hogan has fought and won battles on both sides.
As a songwriter, Hogan has written 10 major label songs for other artists across multiple genres, including 2 Billboard Top 10 Hard Rock singles. In 2013, Hogan saw his music be licensed for multiple TV shows and commercials in addition to winning multiple songwriting awards.
Working behind the scenes, Stacy’s been prolific. The same can be said of Hogan as a performing musician. His last rock project, Lovers and Liars, was a recognized and highly regarded band. They toured across the country, and released two EPs and one LP, all of them to commercial and critical acclaim. Eventually, Lovers and Liars earned a record contract with Universal Republic in 2010. After years of dealing with industry woes on the label and just coming off of it, the band called it quits early in 2013 and Hogan embarked on a new project, Sin Shake Sin.
“It all started when I found myself writing for everybody else,” said Hogan. “It was a cool outlet to try but I was missing the creative element of not having a deadline and being able to do what you want. That creative freedom, I missed that. I picked up a guitar and started writing, wanting to do something different - I knew I wanted it to be different from Lovers and Liars. So, it just came from that, getting back to that creative freedom and seeing what happens.”
Sin Shake Sin is Hogan’s one-man band. He plays all the instruments, writes the songs, sings, records, produces, and mixes the project himself and it has Hogan setting out to create a fresh new experience in independent and alternative rock. The lyrics are fun, raw, anthem-worthy and relatable. They also aspire to do more - they’re historically and socially conscious, politically critical and most of all, inspiring for those who look around and want more for their generation and the next.
The music is a bold and unique mix of industrial rock with underlying pop sensibilities, textures and rhythms. The beats are swampy and infectious. The sound of the project has Hogan blending inspiration from some of his favorites. You can hear trace elements of inspiration coming from Nine Inch Nails, AWOLNATION, Muse, and the White Stripes. To go along with those influences, Sin Shake Sin has a swampy, southern vibe engrained in the music. Part of Hogan’s unique approach with Sin Shake Sin is that he uses an eight-string electric guitar to achieve his ultra-low, dirty, swampy sound. That sound is evident on the debut single, “Trendsetter.”
“I bought the eight-string guitar because I was writing for Brian Welch’s solo record, “Love and Death” and I needed something super-heavy sounding. Once the project was completed and I was working on my own music again, I looked over at the guitar and thought, ‘why not give this a try for something that isn’t metal?’ So, I put this ultra ‘modern’ guitar through a bunch of vintage sounds (like old tube amps with 60’s style spring reverbs) and laid down a funky pop beat to go with it. From that, the swampy indie pop/rock sound started.”
“Trendsetter” is available now. Hogan has launched a Kickstarter campaign to fund the debut album from Sin Shake Sin, you can support the debut at: http://www.kickstarter.com/projects/224808065/sin-shake-sin-new-rock-project-from-award-winning