NGHBRS have released the first-ever Instagram Music Video for their single, “Hold Up Girl.” The video debuted on The Wall Street Journal, who called it "the cleverest DIY video since OK Go." You can check out the video below. In less than 24 hours, the video has acquired thousands of views and wide praise from the music and tech industry - buzzing about the video's unique concept, perfect execution and the standout track itself, which NYLON Guys calls, " the perfect backyard BBQ tune and full on festival jam." Instagram has already championed the band's creative use of the app, tweeting out the video over 26 million followers, fueling a stream of supporting tweets from Third Eye Blind keyboardist Alex Kopp, Green Bay Packers player Greg Van Roten and Bonnaroo Music Festival's official account. Check out the video and be sure to catch NGHBRS on tour this fall with Young Statues.
NGHBRS frontman, Ian Kenny had the idea of using Instagram's new video function for a music video, but credits the band's drummer, Jordan Schnieder for pushing the band to follow through as the foursome shot hundreds of individual videos for each scene they cut into the Instagram app. "It was really challenging to pull off on our own," says Schneider, who also edited the video. "It was like we were solving some strange two-month long math equation." The band had to film each scene, map out how to seamlessly time getting from one video to the next. When asked how the band was able to pull that off, Schneider says, "We dove in head first, drank a lot of coffee and refused to sleep. It was totally worth it."
"Hold Up Girl" is the single off NGHBRS released debut LP, Twenty One Rooms, which was released on July 16th via Paper + Plastick Records. Twenty One Rooms is the follow-up studio release to the band's successful 2010 EP, Hellomind, which earned them high praise, including a write-up in The New York Times and spots on "Top 100 Bands To Watch Out For in 2013" lists from Alternative Press and AbsolutePunk.net. Purchase Twenty One Rooms on iTunes.