Arcade Fire have released the new, interactive video for their track "Reflektor." The vid, currently streaming via the dedicated site justareflektor.com, allows the user to explore a holographic realm and see themselves within the footage by using their webcam.
The video's story follows the experience of a young woman as she skips between two worlds.
The viewer can explore the computerized environment by clicking through with their mouse. The digital experience was directed by Vincent Morisset and plugged by the band with a street art marketing campaign over the last several weeks.
The guerrilla campaign focused on a circular graphic containing letters spelling out "Reflektor." The mysterious symbols were collected by fans on an Instagram page, with the latest advert appearing in New York and also featuring the band's name above the graphics.
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