In an interview with BBC News, Jack White says that music festivals are not the ideal venues in which to perform; however, he adds, they do generate profit for organizers and musicians:

"They're a necessary evil in the business. I don't get excited about festivals - they're not my favorite place to play. A lot of people come to them and there's all these pros to them. You get exposure to people who would never come and see you and the organizers offer bands a lot of money so they can't say no, but they're not my first choice to perform music."

Furthermore, said the former White Stripes leadman, the scene at most fests is a drag:

"Everyone's drinking and lazing in the sun and walking around and that's a fun thing for them but it's not interesting for me. I'm not trying to be negative, it's just never been too exciting for me."

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