3 Pill Morning has revealed details of its upcoming label debut, Black Tie Love Affair, due out July 17th via A2Z / Page 2 Music / eOne. Black Tie Love Affair will look to build on the success of the band’s 2011 independent release, Take Control, which broke into the national spotlight behind the hit single, “Loser,” a mainstay on the Active Rock Top 100 chart for over five months.

Commented vocalist, Jeff Stebbins, “I like the concept of ‘Black Tie Love Affair’ because nothing in life is ever perfect, yet we all dream about the money, the nice suits, the flawless relationship, and are obsessed with that dream. Being in the music biz is the same thing, where we want the packed stadiums, fast cars, a tour bus, but the reality is, to make it in anything, you have to kill yourself to make it happen. ‘Black Tie Love Affair,’ the album, takes you through the reality of life and the fact that things aren’t always perfect.”

 For its label debut, 3 Pill Morning sought out the wisdom and expertise of accredited producer/engineer, Jon King (Augustana, Future Leaders of The World, Throwing Gravity, Darling Parade), to help harness the experience gained through years in the industry, and take Black Tie Love Affair to the next level.

“Jon [King] is a multi-talented guy, and the reason we love working with him is the passion he puts into each project,” added Stebbins. “It’s very difficult to find someone that believes in a band whole-heartedly and will work their ass off to make sure success is possible.

“Sound-wise on this album, we basically extended the boundaries of everything we’ve wanted to do in the past. We took the rock band that we’ve always been but made it heavier and hit harder. We also took melody and a pop aspect and really tried to write memorable stuff both lyrically and melodically. Then we threw the X-factor on it with some electronic almost 80’s vibe on some things. A crazy mix, and we hope people will really dig its uniqueness.”

With extensive touring plans in the works in support of the July full-length, and a new single, “Skin,” on the horizon, 3 Pill Morning is primed for a breakout summer.

“From our perspective, ‘Black Tie Love Affair’ is the album that will put 3 Pill Morning on the map to stay. We’ve been a band for a long time and our expectations for this release are light years beyond what we’ve pushed for before. Our plans are simple, tour, tour, tour, and always be writing and pushing to beat anything we’ve done before.”

Catch 3 Pill Morning on the road this spring, playing select dates with Hurt, My Darkest Days and more, as well as newly added shows with Smile Empty Soul.