Green River Ordinance is back at the end of the month with their new album, Under Fire. The band worked with producer Jordan Critz yet again and they’re looking to capitalize on the success they had releasing a number of EPs last year and the success they established with their 2009 album release, Out of My Hands.
The year that Green River Ordinance just had has definitely been a confidence building year. After leaving their label home in Capitol Records amicably, (they weren’t going to have as much time as they wanted to record this full album so they left) the band took all the time they needed to record this album. While they were working on the album, some incredible things happened. The band released two EPs, and one of them- The Morning Passengers EP, features the song, “Dancing Shoes.” That song has gotten a lot of attention for the band in a format they’re not really use to- country music.
“It’s been a great but crazy experience just from the amount of people that have purchased the song and viewed the YouTube video,” said Green River Ordinance vocalist Josh Jenkins on the song. “We don’t really know what it means. It’s going to be fun to go and play these shows and see the demographic. That country market… we’ve never really tapped into that. Being from Texas we grew up around it and a lot of people that listen to country listen to our music. I’m really interested to see what that translates to when it comes to our live show. We’ll see who and how many come out.”
“Dancing Shoes” has done some amazing things for Green River Ordinance, but a couple of weeks ago they released a more traditional Green River Ordinance song in “Heart of Me.” They released the song as a free download bundled with two other tracks on Facebook, Twitter, and their network of sites.
“You want to reconnect with all of your fans,” stated Jenkins on the release of the new single. “So you have Facebook, Twitter, an email list, you have all these things where your fans find out about stuff. We’ve found that the most effective way to do that is to give stuff away. We want all eyes on the album and what we’re going to do February 28th when we’ll be touring. So, instead of releasing the single the day the record comes out or some time before where people buy it. We just had this idea to give it away for free and release the video for it at the same time and really encourage our fans to spread the word and tweet and Facebook and all of that stuff.”
The new song is similar to “Dancing Shoes” in one way though- it’s not necessarily a type of song that the band has done before.
“That’s a song on the record that we felt like it was a growth for us,” said Jenkins on the new track.” I feel like it’s a bit unlike any song we’ve ever done but also still familiar enough to where people will know it’s Green River Ordinance.”
The band’s been around for a while now but most of their fans had been established as such from the band’s Capitol Records release, Out of My Hands. The album didn’t have an overwhelming amount of success but it built a steady base for the band to continue to grow on.
“You learn from your past experiences. In making the last record, there were a lot of things that we didn’t know yet and we learned in that process,” noted Jenkins on how their label experience changed the band. “That applies business decisions and even how you record. You learn and figure out what works for you. This record was so nice going into it because I feel like we all had a clear picture of what we wanted and what it was going to take to get to that place. There was no grey. We all knew what we needed to do to make the record we wanted to make. We set the bar pretty high for ourselves. A lot of that stuff we wouldn’t be able to do if we didn’t already experience the last record and our journey as a band. You live and you learn and we went into this record with that maturity and that mindset.”
In 2009, Jenkins talked differently than he does now. Back then Green River Ordinance was hungry to share their music with the rest of the world and they were anxious for success. Now that they’ve had a taste of it, they’re trying to build on it but be thankful for what they’ve been able to accomplish.
“This is such a journey, it really is,” said Jenkins. “You’re always just kind of amazed at where you find yourself. I really feel that our mindset right now, is that we’re just so thankful that we can call music ‘a job’ and we take it very seriously. We really want people to see that. You just never know where you’re going to end up. It’s always different from what you expected or what you planned, for better or worse. You make a record on Capitol Records and you think that’s going to last awhile. Then, you face the reality of leaving and ‘wow we’re going to do this on our own’ and that’s such a scary thing. Then “Dancing Shoes” happens and we're kind of just always being thankful for where we’re at. We’ve really been blessed beyond what we deserve. We all have a lot of peace about this record and where we’re at and it’s just very exciting.”
Green River Ordinance’s new album, Under Fire is available on February 28th. The band also has a spring tour announced; you can see the dates on their Facebook page. If you haven’t already done so, get the band’s new single, “Heart of Me” for free here.
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