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The Swear, hailing from Atlanta, GA, has a list of accomplishments as long as Paul Bunyan's arm. Their debut album "Every Trick's a Good One", released November 2005, has already had several reviews in publication. Their song "The Sleep Inside" graced The Addiction V6 (available for purchase at Alternative Addiction). The Swear has risen quickly to heights that it takes most newly formed bands at least twice the time to achieve. In part because of media savvy lead singer Elizabeth Elkins, and in part because Elkins understands the meaning of fronting a band.

Alternative Addiction: When exactly was The Swear formed?

Elizabeth: With the 4 members that we have now it was July 2004. It’s been about a year and a half… everybody but the guitar player. We played with another guitar player for just a few months before then. He didn’t work out, and then we found Jeremy. It’s been about a year and a half to 2 years total.

AA: So then, how did everybody in the band meet?

E: How did we all meet… I had a band before for 4 or 5 years here in Atlanta. The band got a good amount of notoriety and was doing really well, but the band members just weren’t real committed to trying to take it all the way. I kind of decided that that band had run its course and that I needed to look for some new people. I knew I still wanted to do it, but that sound wasn’t exactly what I wanted. There was, like, one or two songs that I had written for that band that was the direction I wanted to go in for new music. I’d started putting some feelers out and trying to find new people. The first person that a friend recommended to me was Kent, the drummer. I met and talked with him and he was like, “Yeah, I’m really into in these songs. Let’s try it.” Very quickly he had been in a band with the bass player. He said, “Well, I think we need to get Kevin. I think he’d be a really good match.” So, we got lucky that those guys have a lot of chemistry and those guys have played together before, and they were perfect together. Like I said, there was another guy that had sort of played with me towards the end of the other band that stayed on as the guitar player. He just wasn’t stylistically the right thing. He actually plays in Bain Mattox now, so you can see the difference in the two styles and kind of where he fits in. Then, we had been looking and looking for the right guitar player and again it was a friend who said, “Hey, you should talk to my friend Jeremy.” He came out and auditioned and it just was a match. Very quickly, I think, as soon as we all started rehearsing together we realized we’d all been in other bands that just didn’t work for various reasons. I think we realized that, oh, my gosh, we’ve actually got a band that works. And even though the influences are really divergent something good come out of where everybody’s coming from. The chemistry was really good. Everybody likes each other. You know, we still kind of knock on wood about that, but it seems like it’s the right group of people.

AA: As a band, then, would you say you’re all on the same page and you’re all wanting to go in the same direction?

E: Oh, definitely.

AA: Do you butt heads ever?

E: Oh, well, we butt heads, of course. I mean, at practice the 4 of us sometimes disagree about a part of a song, but in a very superficial way. Like, “I don’t like that drum fill.” “No, I do.” “I think we could do this at the end of the song.” “No, I don’t want to do that.” “Should we play this show?” “No.” I mean, little things like that, but as far as the long-term goal and how we’re going to get there, everybody’s totally on the same page. Everyone’s on the same page of what they want stuff to sound like, so that’s really important, too.

AA: What did you do with music before? Like say, when you were growing up in school. Were you in choir, or orchestra?

E: Sure. My parents started me on piano really early when I was, like, 5 or 6. I guess that’s not super early, but pretty early. I think got angry and quit, though. I was like, “I don’t want to do this! I don’t want to practice.” I played piano, I guess, very early in elementary school and was always doing musical plays at school, I was in the choir. I actually was in the choir up until… My dad was in the ARMY, so I moved around a lot to different schools. I did choir and band and theatre stuff in school until eleventh grade when I moved into a school system that just really had kind of crap for that. It was really bad, so I didn’t do it. But by that point, by the time I was 15 or 16, and had moved into that school system I had kind of started… I was playing saxophone, I was playing piano, I was singing sort of for fun. I had that going on the side as well, so it’s always been a part of me. My mom’s side of the family is very, very musical. It’s kind of a funny combination because my mom’s mom conducted the Richmond Symphony Orchestra, and everyone on that side of the family has perfect pitch, they all play violin, or the piano. My dad’s side of the family, my dad’s pretty much tone deaf, so I guess I’m somewhere in between the two.

AA: As far as being in a band and performing the way you do, did you always want to do this, or through what you had been doing growing up did you just find your way into it?

E: I would say I found my way into it. I don’t think I really… you know, growing up I listened to… I sort of had 2 main things I was listening to, and one was the stuff my dad was listening to, which was a lot of things like Buddy Holly, Willie Nelson, Waylon Jennings, John Denver… I mean, more of that singer/songwriter school. Then, I got into, very quickly, in the 80’s growing up, stuff like Duran Duran and Cyndie Lauper, and that turned into, once I got into college, kind of backing up and listening to stuff like The Cure, The Smiths, a lot of Brit pop. The idea that, wait a second, I want to write these songs, I want to be on stage, sort of came, I guess, the end of high school, right when I started college. I started… I’m trying to think of what really made me go, “Okay, I want to be on stage.” Well, I always liked to be on stage because I was in plays a lot, and I knew I liked being up there. I’d always written a lot of stuff that was always pretty much just sad poetry. As I started getting more and more into popular music, in particular Brit pop, I thought, “I’ve got to learn how to play.” That was one of those days, and I went, “I’m going to go buy a little guitar.” I don’t know if it was anything deeper than that other than “I just want to try this.” So, I kind of taught myself how to play. At that point I was working at a radio station in the college. So then it kind of turned into ‘music’s my life’, I’m a deejay, I’m learning to play guitar, all I do is listen to music all the time, music is what’s keeping me from going crazy. I also am a writer. I’m an English major, so I’m going to try to combine these two. So, I think that was sort of how that happened. Then, I tried to put together little bands at that point where we’d, you know, throw in an odd Nirvana cover, or something. They were all just kind of bad. There was nothing serious there. I played some by myself acoustically, which I just never felt fit the songs. Then, when I moved to Atlanta to finish school, that’s when I really got serious about trying to find a band. And that became the band that didn’t work, then eventually turned into The Swear.

AA: When you started getting involved in all this, did anyone ever try to talk you out of it?

E: No, because I think I set this up in a way that… I was too lazy to get a full-time job, so I always had to, even through high school, I always had to work summer jobs and at night to have spending money. My parents never gave me money. When I went on to college, again, I kept working jobs like delivering pizzas, or working in a veterinary clinic, and stuff like that. I didn’t want to go and sit behind a desk. This is probably a bad idea. I don’t recommend this to anyone, but the majority of my living expenses were student loans. I went undergraduate, and then I went on to graduate school. I ended up with a masters in journalism and public relations, so they [her parents] were like, “Okay, well, she did that, so this music thing is on the side. We’re not really worried about it.” They’ve always just kind of been, “We hope it works out for you, but we’re glad you went to school.” So, there’s nothing they can really bitch at me about. Does that make sense?

AA: Yeah, you did things the opposite way that people usually do.

E: Yeah. And other than that, friends-wise, you know, everybody is basically supportive of it. My dad has a running joke every time I go home to visit. His joke is, “So, do you have that Lear jet yet?” He’s still, I think, in that old school that you’re going to get a record deal and get a million dollars and then you can go buy a private plane. I don’t have the heart to tell him that nobody gets that kind of money out of the major labels, and even if they do, it goes towards all recoupable stuff and making the album. I think they look at it like… they like to ask me why I’m so angry because off stage I’m a pretty funny, quiet person, and they hear the music and they go, “Why are you so angry? Did we do something?”

AA: [laughs] That’s funny. Have you ever been in any other bands with any other girls?

E: Yes. There was a girl drummer in my other band before. It’s funny, it came up in a conversation a couple days ago talking about The Swear and whether we wanted to add another guitar player just to beef up the sound. Someone suggested a girl and I said no. It was fine, I mean, it was a short period of time and she was a good drummer, but I really prefer playing with guys. I just get along with guys better and I think I interact with them better. The stereotypes with girls and how they interact I think can be kind of true. I think I always prefer to play with guys.

AA: [laughs] I just find that to be funny. I think if I was a girl in a band I would be the same way. I would be the lead singer, and I wouldn’t have any other girls in the band.

E: Exactly. It’s easy to think, well, that’s about attention, and you want to be the one that looks awesome, and it’s really not. To me, it’ more about how… I don’t know. All of my friends have always been guys. I just like guys [laughs]. So, I think just even interacting at the practice space and working on songs together and how we work as a team, to me, I just don’t see that working with girls.

AA: Right.

E: If that makes me a misogynist, I’m not really one.

AA: No, I understand. I think that there’s something sometimes, given the situation, there’s just some sort of cattiness that’s just built in between females. And you can’t do anything about it.

E: Yeah, and I think there is something to be said about being the only girl and how that makes the band look, for one. You know, just visually. I think of them all as like either my older brothers and my younger brothers, sort of depending on which one. I think it makes it so more like a family in a way.

AA: The media has called you rock star. Are you out to be a rock star?

E: It’s a good question because I think it brings up the question of whether you can innately be a rock star, or if you’re trying to be a rock star, which is always tough. I think in that quote, I know it’s from Mike Savage, a guy in A&R Worldwide. I’ve heard that before, and I take it as a huge compliment because when I watch bands around here I think that you can look at a band and go, “That guy has that quality, and that person doesn’t.” I think that’s about how they carry themselves offstage, and how natural they are onstage, and whether they can command the stage. Sometimes I feel bad for people because there are obviously guys in bands around here that, yes, they could be a “rock star”; they just have that intangible quality that makes them a rock star. I can’t judge myself on whether I’m one, or not. That’s something someone watching me can tell. I have heard it from people that I am one. To me, it’s just the way I am on stage. I don’t really have a big choice about it. I think if I started trying to do big, grandiose things like a rock star it might come across more forced, but I do feel really natural onstage. I mean, I feel more at home there than probably anywhere else in my life, so maybe that has something to do with it. I would like to be one, yes, of course. I mean, I think that’s the end goal is we all would like to be able to have careers as musicians where we can do that full-time, where we can travel, where we can tour, and where we have a fan base that allows us to keep making music for a very long time. But whether we want to be like… I don’t know… “rock star” kind of has negative and positive connotations, I think. I think that’s what we all want in the end. I feel very good about being onstage and how I am onstage. I think that’s where that quote comes from.

AA: The Swear has quite a running list of accomplishments for being a rather new band. How have you accomplished this? Do you think that it’s luck, or do you have a promotional team, or how have you managed to get this running list of accomplishments under your belt?

E: Well, there’s where that masters in PR comes in kind of handy. We actually don’t have a team at all, and that’s a place where we’re kind of looking right now to get a manager and to get an attorney and to get a booking agent. You should find all this, and right now we’re doing it ourselves. Which is good, in some ways it’s good to be self-contained, and I feel like I’m pretty good at being able to do that as far as knowing how to get stories, and reviews, and PR for the band. A lot of those accomplishments, I’m just one of those people that I am always looking for opportunities for the band, and I will send music to anybody anywhere as far as industry people. If there’s a contest, I’ll enter it. To me it’s just like let’s do whatever we can to send this stuff out. That’s really where most of that comes from. I try to make sure that we’re involved in anything that we can be. I think that the music is good enough that people are going to pay attention to it at this point. True, there is a degree of luck, like the John Lennon songwriting contest that I won about a year before this band, well that’s a few months before this band really came together, and I think that’s a lot of luck. I think there are a lot of great songs that get submitted to that, and I think that it’s about the subjectivity of the judges at the time. So, some of it is just luck, but then you get the ball rolling with a couple things and people start paying attention. They think, oh wait, here’s an entry from The Swear, they’ve done this, this, and this, let’s take a closer look. And we have been lucky.

AA: Tell me about your music. What do you call it?

E: [chuckles] We’ve debated that, too. I think the only thing we can agree on is that we’re a rock band. I think there are elements of what people call alternative rock. I did an interview yesterday with someone who thought one of the songs had a more metal edge to it, which, that was the first time I’ve heard that. And then I also hear that there’s sort of a gothy side to it, and gothy in that AFI, My Chemical Romance, Evanescence sort of way because the lyrics tend to be dark. I’m always telling my bass player, “Can you make that bass line kind of creepy?” I like darkness a lot in music. I’m a big Concrete Blonde fan, I’m a big AFI fan, I’m a big My Chemical Romance fan. I like the darker stuff. My guitar player comes from a much happier place. He’s very much a co-writer in the music on a lot of the songs. He doesn’t have anything to do with the lyrics, but he writes a lot of the riffs. Even songs that I write completely at home and I bring in he’s setting up the hooks on the guitar. He’s a big Guns ‘n’ Roses fan… of course Guns ‘n’ Roses is kind of dark… but Guns ‘n’ Roses, and Green Day, he likes Jaw Box. He likes a lot happier sounding stuff. A lot of times it turns into the bass player and I really like the dark, kind of gothy stuff, that’s a little heavier, like Social Distortion, and stuff like that. Then, my drummer and my guitar player tend to like the happier sounding stuff. So, I guess it’s what happens when those two things kind of hit each other. I don’t think I feel comfortable with [calling it] anything other than rock because that’s just what it is. It’s obviously a rock band. I’ve heard people say “goth pop” and I’ve seen the guys in my band cringe when they hear that just because they don’t feel comfortable with it. I don’t know, I just think it’s a rock band. It’s got very dark elements, thematically, but it’s also got a lot of kind of ironically poppy – poppy in a Green Day pop, not like Mariah Carey pop – feel to it as well.

AA: Speaking of Mariah Carey, I mostly listen, myself, to male singers, or bands that have a frontman in them. I don’t have very much music at all, aside from a few Janet Jackson and Alicia Keys albums, anything with female singers in it. And they’re not bands, they’re R&B singers, so it’s a little bit different. As far as bands go, I’ve got nothing with a female singer. The reason is, to me, I find that they don’t have the same… I think maybe because they are a female they don’t have the same cock & balls that a guy has when he gets up there. That’s what I like. That’s what I like to hear. I don’t want to hear female singers that get up there and they’re all emotional and whiney.

E: Whiney. Yeah.

AA: But when I listen to The Swear, it’s not like that. I’m like, “Oh, this is pretty cool.” So, being a female singer, and being the front of the band, how do you feel about other females singers and how you would compare or contrast yourself to them?

E: That’s a really good question. I actually kind of stand on the side of the fence that you do in that the majority of the people I like are male singers. Until the last few years I thought, this is really weird, I’m a girl singer and I can’t stand girl singers. There’s so many that have that certain kind of whininess to their voice that I really can’t listen to them. There are basically only two female singers that I like, and you’re probably going to hate me for one of them. Most people, when they hear it, they go, “No way! You like her?” One, I like Johnette Napolitano from Concrete Blonde. I think she and I have similar qualities. I’ve been compared to her before, which I always take as a compliment. She just really does have a voice that some people might even say, “Is that a guy singing?” I get that sometimes, especially with all the emo on the radio now where the guy sings so high that people go, “Wait…” When they hear the album and they don’t know I’m in the band they’ll even comment sometimes on Garage Band, or something, “Man, your lead singer can really sing! He’s awesome!” To me, hey, that’s a compliment. I’ll take that. To me, one, that makes me even more marketable, and two, that means it’s probably more in that rock & roll type of singing that I like myself. I actually also really like Tori Amos, and I used to absolutely hate her. I remember when her first album came out my friends were like, “Oh, you should listen to this!” I just was like, “This is the most horrendous whining I’ve ever heard. I can’t stand it.” But the reason I like her so much is I like her as a lyricist. I like her third album… It’s real cryptic, it’s real literary, it’s real dark for the most part. I really like her as a lyricist and I like some of the classical influence that she puts in melodies. To me, obviously, she’s like a child prodigy, and musically she’s very inspirational as far as her approach to things. Would I want to sound like her? No. But I really do get a lot out of her writing, I think, more than her sound. If that makes sense. But no, I want to come across as just a balls-to-the-wall singer. I don’t think anyone ever accused me of being girly, though, I can if someone goes, “Sing this part really light and airy.” Like, in the studio a part will call for that, but I always wanted to sound like a rock & roll singer. If people mistake me for a guy from only hearing it, like I said, to me, hey, that’s great. I don’t have a problem with that at all. But most of the singers that I like are guys, that I try to be like.

AA: Yeah, me too.

E: Yeah, but it’s still sad to me that when I turn on the radio you just don’t hear any girls… but then I think, “Who do I want to hear that’s a girl?” I don’t know. There’s the girl from the Distillers, and she’s okay. I mean, I’m not a big Distillers fan. And then there’s Courtney Love, who I guess is less girly sounding than a lot of bands. And the girl from Evanescence, but she sounds like a girl… So, I don’t know. I think there’s kind of, right now, a big chasm in there being girl rockers. I mean, I really… can you think of, besides Evanescence, can you think of a successful rock band in the last five years that are girls?

AA: Five years, no. I think that there’s been a huge lack since Joan Jett and Lita Ford. It’s like, well, what’s happened? Nothing. It’s all gone the way of pop singers and R&B singers, and that’s where you find your females.

E: Yeah. I mean, I’m hopeful, but I see, like, on our myspace page, I see that there’s so many teenage girls that will write and go, “Man, I love this. This is great. When are you playing again? When are you coming to California? You’re my new favorite band.” I see that there are a lot of people who like that and they’re looking for a girl that really can rock. I mean, there are some underground bands that do it, I guess, but most of them are kind of older bands, I guess, aren’t they? Like L7 or Bikini Kill? I don’t know if there’s anyone that’s really current. Biff Naked, maybe?

AA: There’s nobody that’s up and coming that’s going to be something that, say, Atlantic Records is going to put out there to be on MTV and do that world tour and be a huge name.

E: I guess there’s Avril. I guess they try to push her kind of as a rocker even though she’s really more pop. I guess that could be good or bad for us. Either that means labels are going to go, “No, that doesn’t work. We don’t want to try it again”, or “It’s about time something worked.”

Keep your eyes on The Swear as they make the kind of headway that isn't soon forgotten. You can keep tabs on it by visiting their official website at http://www.theswear.com.
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Special thanks to Elizabeth Elkins and Angela Wright.

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