After years of waiting, The Pretty Vicious have finally released their debut LP, Beauty of Youth. It’s a decent rock romp with a few solid highlights, a few uneven moments, plenty of edge and its own distinct flair.
With Beauty of Youth, there are plenty of things that make Pretty Vicious stand out. The band’s biggest asset is their style. The Welsh quartet is kind of like Australia’s JET, but with heavier guitars and a sound that leans more towards mainstream rock. Brad Griffiths’ vocal is gritty and memorable, and the guitar/bass work done by Elliot Jones and Jarvis Morgan give the band just as much grit in their sound. The guitar/bass and the vocals complement each other nicely and that leads to some great music. The problem is that there’s not nearly enough solid moments on this record. 60% of this record sounds too similar. Meanwhile, there’s just not enough here that’s memorable enough to get attention. Songs like “Something Worthwhile” and “No One Understands” – songs where the Pretty Vicious’ sound resembles something more along the lines of The Struts are great. Then “What Could Have Been” and “Playing With Guns” give the band something different and distinctive from the rest of their music while the single “Are You Entertained” is still a great song months after it’s been released.
Beauty of Youth is just okay. There are some worthwhile songs here, but there’s also a lot that sounds and feels like same thing 7-8 times. It’s a decent first record, the problem is that it took five years to make.