Savage After Midnight, a five-piece rock act from Memphis, TN has been impressive with their new single, “10 Feet Tall.” The song is a raucous anthem that will fire anybody up. Savage After Midnight is a mainstream rock act that’s unlike anything out there right now. Recently, Alternative Addiction sat down to chat with Savage After Midnight frontman Shi Eubank about the song, the band’s upcoming EP, 11:59, and the band’s early struggles to get it to the public.
“The guitar player, the bass player, and I have played together for years,” said Eubank talking about how the band got started. “We had played in local bands together and we went out and toured together for a long time under a different band name. We played somewhere between 700-800 shows in three years. We were out constantly. We could perform well, and we could entertain people, but it wasn’t translating. We humbled ourselves and we went on hiatus. We wrote for a few years and really learned how to write. Fast forward a bit, we got with Sony/RED and they wanted us to change the band name because there was a DJ in Denmark that had our name trademarked. We would have had to use a different name in Europe when we toured there. Having two different band names would have been dumb so we scrapped the name. We changed the band name to Savage Midnight, and now we’re really proud of what we have.”
The band’s old name was Empire City. It’s not a terrible name, but like Eubank said, it had to be changed. Finding a band name can be extremely difficult. It’s important for branding and several other reasons, but it’s also something that’s kind of trivial when you really think about it.
“We literally must have pumped out more than 400 names,” explained Eubank. “Finally, it got to the point to where we decided on Savage After Midnight and told everybody we were rolling with that. That was it.”
Overall, there hasn’t been much that’s come easy for Savage After Midnight. Their name was a struggle, but that was simple work compared to the challenges that the band had to overcome just to record their upcoming EP, 11:59.
“We were on an indie label back when we first started making this music. The first time we recorded it, we recorded it with a good friend of mine, Colin Brittain,” began the Savage After Midnight frontman. “He did the last two Papa Roach records. He’s currently in Orlando working on the new A Day to Remember record. We were working with Colin and everything was going well, but then the label got into it with him and they made us part ways. Then, we went to Seattle for three and a half months and we worked with Terry Date – who has worked with Pantera, Slayer, The Deftones, White Zombie, Limp Bizkit - just a ton of people. Then, the label had a falling out with his management and we took the brunt of that and we had to go in and do the record again. Then, we did the record with just an engineer, Alex Preto.”
“The label explained to us that they still liked the demo stuff that we did better than everything else. After talking to Terry, he told me that the reason he picked us was because we don’t sound like everybody else. Terry said, ‘I feel like I’m a great producer and I’m a great engineer, but I feel like I pick the right bands at the right time.’ He was basically telling me that we needed to have a little more faith in ourselves. We stopped feeling like we had to have someone, and we cut the record for the last time, but without a producer.”
Working with Brittain and Date, two really accomplished producers, is something that most bands would dream about. Working with both and then not having anything your record see the light of day? Not so much. Still, working with both guys and going through what they had to go through made the music better.
“I definitely believe the record came out stronger because we went through that long process. It came out as strong as it could have come out. I’m definitely happy with it,” added Eubank.
The result of what the band recorded turned into a terrific album that the band will be releasing in two EPs. The band will release the first EP in March called 11:59, then later in the year they’ll be releasing 12:01. So far, the only thing that’s been made available is “10 Feet Tall”; we talked about the song with Eubank.
“’10 Feet Tall’ is an anthem-type song that shouts out to everybody who is out there trying to empower other people. If you’re pushing other people to be their best, you’re going to be empowered by that. That’s pretty much it. We wanted to write something that had a positive message but was still strong enough to rock out to. We feel like we achieved that,” further explained the frontman.
When the band released the single, they also released a video for the song. The video is a unique release because it’s a rock video with normal live-action footage, but also plenty of animation.
“All of our video stuff is going to come out with 30 to 40% animation. We also have some content planned with comic books. It’s doesn’t have a hero-type vibe, it’s more of a storytelling vibe. In the story, we’re a bunch of idiots doing things randomly, then when something good happens… then that’s cool.”
“We’ve got a guy named Howard Russell who does all the animation stuff. He’s gnarly. We decided to collaborate on a project where we could tell the backstory of the band. The plan is to eventually bring something with that to the live show as soon as we have enough content.”
The band already has more animation planned in the very near future. Once the EP comes out, they’ll be releasing content for another song on the record called “Heartless Machine.”
“We already recorded the video, we’re just waiting for the animation sequences to come back. It’s a big song that means a lot to us. It’s powerful. In a time where the world is configured by people that are trying to corral everybody into the same thought process, it’s about fighting that. It’s about not seeing everything in black and white. It has a lot of depth. It was the last song we wrote for the record, and I think it’s going to be a big one for us.”
Look for the band to announce additional tour dates soon, also look for Savage After Midnight to release more video and interactive content soon too. You can keep up on everything with Savage After Midnight on their official website SavageAfterMidnight.com, you can preorder the EP Here. - aa