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Alejandro: A Passion to Create (Part II)


(Part II)

“I went to college and I didn’t know what I wanted to do and I had to do an English paper and I just wrote down music. My sister was moving to L.A. to go to UCLA and I decided to go with her. I applied at the first and only studio that was recommended to me to Westlake Recording Studios. They recorded Michael Jackson’s “Thriller”, “Off The Wall”, “Bad” – that studio built a whole room for him. I started there and Rihanna started recording her album. Ne-Yo was showing up. Jamie Foxx was in there. I came from nothing and the first studio I started at had the biggest artists on the planet. I was scrubbing toilets and getting coffee, but it was working with amazing people. It was so shocking it didn’t kick in until after. I decided to put my beat-making stuff on hold for a bit, and got into engineering. I started perfecting those skills and got into doing heavy engineering with Rihanna, Sia, Imagine Dragons, Skylar Grey… the list goes on. Everybody who was somebody would record something at that studio, so I was learning from the greats. I never planned on being an artist, but I learned plenty of lessons on how to produce and engineer there. Eventually I knew I needed to go out on my own and start producing records for other people.”

Taking the talent he started with, Alejandro turned that into a craft and developed it further with production and engineering experience. Then, Alejandro started to make his own music and pursue a solo career. It wasn’t something he always wanted to do, but his passion for creating made it happen.

“I was used to being in the shadows. Even when I’d play in bands I was always in the background. I’d play drums in one band and guitar in another. At the end of the show I had to run off stage. I’d love playing but I’m kind of an awkward guy and didn’t always feel comfortable being in front of a crowd. I was fine doing the production thing but some of the artists I was working with… I didn’t think the passion was always there. I get so deep into something that it kills me sometimes. It damages me. I didn’t feel like I was getting that back sometimes. I had songs I was working on with different people and I realized that I needed to do my own thing. I never intended to be my own artist. I did the solo thing to show people my own stuff and how passionate I was about the music I was making; to show them songs that were already done. I never intended to be my own artist, I just put this stuff out there and people loved it.”

He’s been steadily releasing song after song for the past few months and today we’re helping him release his latest – “My Heart, My Queen.”

I get emotional when I think about it. There’s a lot in that song. It’s such a big respect to all the women in the world. I feel like we’re only as strong as our queens. If you have a mother, if you have a girlfriend, if you have a wife, you’re only going to be as strong as her. Sometimes women get stripped of their power. Getting paid less or getting degraded – struggles like that. Sometimes they even think less of themselves, because they face those challenges. I’m lucky enough to live in a world where I have a lot of strong women in my life. I’m just grateful to them. This song is basically saying that every man needs his queen of hearts. I truly believe that we’re only as strong as our queens and that’s what that song is about.

Listen to the song below and keep checking back for more from Alejandro on Alternative Addiction.

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