Arkells have released the much-anticipated video for “People’s Champ” via Last Gang Records. Directed by renowned photographer & creative Matt Barnes, the video brings the optimism sought within “People’s Champ” to life. Shot in the band’s hometown of Hamilton, Ontario, the video aims to find the joy at the at the heart of every-day, mundane surroundings.
“‘People's Champ’ is a political song, but also a joyful one,” says frontman, Max Kerman. “There's a pulse to the song we wanted to capture. We wanted to see images of different kinds of people coming to life through music and the company of their friends and surroundings.”
Arkells’ vision was realized through the direction of respected collaborator Matt Barnes. “Matt Barnes has a style of photography that is uniquely HIM. He always casts interesting subjects and is able to create a world within its own. We jumped at the opportunity to make a video with him - his effervescence makes for an amazing time on set,” added Kerman.
“People’s Champ” is the first single to be announced off the upcoming fifth studio album from Arkells, set for release later this year. Written and recorded in Toronto by Arkells, produced by their previous collaborator, Eric Ratz (“Knocking at the Door” and “Leather Jacket”), and mixed by Mark Needham (The Killers, The 1975), “People’s Champ” is an upbeat, horn-infused, politically-charged anthem that is resonating deeply with listeners. CBC calls the song a “top contender for the title of 2018’s protest song of the year.”